‘Utter hypocrisy’: Tobacco giant opposed regulations in Africa which are mandatory in UK

British American Tobacco has been accused of “complete double standards” for lobbying against anti-smoking regulations in Africa that currently exist in the UK.

Zambian lobbying efforts

A letter obtained by media originating from the company’s subsidiary in Zambia to the nation's political leaders asks for measures restricting tobacco marketing and promotional activities to be abandoned or delayed.

The corporation is pursuing changes to a draft bill that include decreasing the proposed size of pictorial cautions on cigarette packaging, the withdrawal of controls on flavoured tobacco products, and diminished punishments for any firms breaking the new laws.

Activist commentary

“If I was a politician, I would say that they permit the protection of the British people and sustain the fatalities of the Zambian people,” commented the health advocate.

Over seven thousand citizens a year succumb to tobacco-related illnesses, according to global health agency statistics.

Chimbala said the letter was believed to have been distributed to various ministerial offices and was in distribution within civil society groups.

Worldwide lobbying patterns

The situation emerges alongside broader worries about business sector influence with public health regulations. Last month, international health experts issued a warning that the tobacco industry was increasing attempts to weaken global control measures.

“Evidence exists of corporate influence everywhere. Manufacturer hallmarks are on delayed tax increases in Indonesia, stalled legislation in Zambia and even a diluted statement at the UN summit conference,” stated the corporate monitoring director.

Possible outcomes

“If a tobacco control measure fails to be approved because of this letter, the price could be paid in lives of people who might otherwise quit smoking.”

The anti-smoking legislation being considered by Zambia’s parliament includes regulations surpassing UK legislation by extending coverage to e-cigarettes, and mandating that pictorial cautions cover 75% of product packaging.

Business countermeasures

Through correspondence, the company recommends this be reduced to thirty to fifty percent “following international suggested parameters”, deferred for no less than one year after the bill passes.

Global health authorities specifically advises a alert needs to encompass at least 50% of the product container front “and attempt to encompass as much of the principal display areas as possible”. Across the United Kingdom, warnings are required to occupy nearly two-thirds of a packet’s front and back.

Flavor restrictions debate

BAT asks for the removal of broad restrictions on flavored cigarette varieties, suggesting that it would lead smokers to “black market” products. The company proposes restricting fewer varieties of “scents derived from desserts, candy, energy drinks, soft drinks and alcohol drinks”. Each flavored smoking item have been prohibited in Britain since 2020.

The proposed legislation proposes sanctions for various offences “ranging from a fraction of annual sales to 10 years’ imprisonment”.

Business explanation

Through correspondence, the corporate leader of the Zambian branch claims the firm is “committed to ethical business practices” and “supports the objectives of governments to decrease cigarette consumption and the connected wellbeing effects” but asserts that “specific rules can have undesirable and unforeseen outcomes.”

Campaigner rebuttal

The campaigner argued BAT’s proposed changes would “dilute these regulations so much that the impact needed for it to cause long-term change in society will not be achieved”.

The reality that many such provisions were present in the UK, where BAT is headquartered, was “utter hypocrisy itself”, he stated.

“We live in a connected world. When I cultivate smoking products in my back yard and collect the yield and distribute the goods – and my family members avoid tobacco, but my neighbour’s children do … to benefit personally and all the generations of my children while my neighbor's family are succumbing … is in itself complete moral collapse.”

Anti-smoking regulations in the United Kingdom or other countries had not caused companies to close, the campaigner stated. “Laws don't eliminate the industry. It only protects the people.”

Formal company response

The company representative commented: “The company operates its operations according with relevant national regulations. Additionally, the company participates in the country’s legislative process in line with the appropriate structures which allow for interested party involvement in legislation creation.”

The corporation remained “not resisting legislation”, they said, noting that underage people should be protected from acquiring smoking products and nicotine.

“We support evolving legislation to realize planned public health goals, while acknowledging the spectrum of entitlements and duties on corporations, customers and associated groups,” they said, adding that the company's suggestions “reflect the realities of the African nation's economy and smoking product business, which involves increasing amounts of illegal commerce”.

Zambia’s department of business, commercial affairs and industrial development was contacted for response.

Richard Riley
Richard Riley

A tech strategist with over a decade of experience in digital innovation and AI implementation across global enterprises.